This document contains our brand logos and assets, as well as the guidelines for use. All rights reserved.
Branding Use Guidelines
Our branding use guidelines apply to all uses of the Inventor name and brand assets. Please follow these guidelines as closely as possible.
Please do not modify our logo in any way and ensure that spacing/padding matching the original logo assets is always provided.
We explicitly ask that you do not:
- Replace the ‘lightning bolt’ with another icon
- Add additional text to the logo, including creating a wordmark from the provided logo
- Adjust the padding, proportions, or spacing of the logo in any way
- Recolor the logo, including changes to the background or foreground colors
- Distort, crop, adjust, or otherwise alter the Inventor logo in any way
Modified variants of the Inventor logo can create confusion and lower the quality associated with the Inventor brand.
If you are creating a project, product, service, or work targeted for Inventor users or created with Inventor, please establish your own brand separate from that of Inventor.
You may reuse some parts of the Inventor brand (such as the primary color and/or font) with your own design. However, do not directly use/modify our branding assets for your project.
In addition, you are expected to make the association (or lack thereof) between Inventor and your project clear.
If you have any questions about these guidelines, please get in touch and we’d be happy to provide specific guidance or approve/deny sample works. We will be more helpful and tolerant if you contact us prior to publishing.
Font
Inventor uses the Inter font family.
Logo
Font Awesome icon bolt-lightning. Background is #fdbd24 and letter/icon is #020002. It is available in multiple shapes, although we primarily use the rounded square version:
Rounded Square
Square
Circle
Variations
Official variations of the Inventor logo.
Per our branding guidelines, avoid recoloring the logo to create further variations.
Blue (Inventor Forums)
Used for the Forum favicon to differentiate it from the primary Inventor site in your tab list. Background color is #205CFB.
Pink (Staging/Pre-Production)
Used internally to indicate staging and pre-production environments. Background color is #E124FD.
Colors
Brand color: #fdbd24
Additional shades of yellow:
300 #fde047 / 400 #facc15 / 500 #eab308 / 600 #ca8a04